Communication

The “Communication” working group sees itself as an information and networking platform for marketing and communication managers. In regular events, the working group deals with trends and instruments of B2B marketing, communication and press relations. The aim is to make it easier for small and medium-sized enterprises (SMEs) in particular to communicate internally and externally.

In addition to providing technical information, the working group aims in particular to foster an active exchange of experiences and dialogue among marketing professionals. Another key objective of the working group is to establish closer ties with the communication channels of the Silicon Saxony cluster. After all, communicating on behalf of Saxony’s high-tech sector and promoting the region’s positive image is a task that can only be achieved through collaboration.