Communication
The “Communication” working group sees itself as an information and networking platform for marketing and communication managers. In regular events, the working group deals with trends and instruments of B2B marketing, communication and press relations. The aim is to make it easier for small and medium-sized enterprises (SMEs) in particular to communicate internally and externally.
In addition to specialist information, the main aim is an active exchange of experience and dialog between marketing managers. A closer link with the communicative possibilities of the Silicon Saxony cluster is also one of the central goals of the working group. After all, communicating in the spirit of Saxony’s high technology and promoting the positive image of the location is a task that can only succeed if we work together.
WORKING GROUP LEADER
Robert Weichert
WeichertMehner GmbH & Co. KG
+49 351 5014 0204
robert.weichert@weichertmehner.com
Goals:
- Preparation of information and trends for marketing managers
- Demonstration of best practices
- Networking of marketing and communications managers
- Close connection to the communicative possibilities of Silicon Saxony
- Improvement of site communication
Target group of the working group
- Marketing and communication managers
- Managing Director
- commercial managers
Added value of the working group
- Communication as a management task
- Establishment of structures and processes for communication in organizations
- Communication management of change processes
- Innovation communication (technology communication)
- Public relations (press and media relations)
- International communication
- Marketing and marketing communication
- Social Media & Online Communication
