Siemens and NVIDIA: Collaboration on generative AI for real-time immersive visualization expanded

March 18, 2024. Siemens and NVIDIA announced on March 18 that they are deepening their partnership to build the industrial metaverse. Supported by NVIDIA Omniverse Cloud APIs, Siemens is bringing immersive visualization to the Siemens Xcelerator platform to drive the increased use of Artificial Intelligence (AI)-powered digital twins. At the NVIDIA GPU Technology Conference (GTC), Siemens and NVIDIA demonstrated how generative AI will revolutionize the visualization of complex data, enable photorealism and how shipbuilder HD Hyundai can use it to develop sustainable products.

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“We will revolutionize how products are designed, manufactured, maintained and perceived. As we move towards the industrial metaverse, this next generation of industrial software will enable our customers to experience products as if they were in the real world: in context, breathtakingly realistic and, in the future, through natural language interaction,” said Roland Busch, President and CEO of Siemens AG. “Together with NVIDIA, we are bringing accelerated computing, generative AI and the integration of Omniverse to the Siemens Xcelerator portfolio.”

“Omniverse and generative AI are driving the massive transformation of industrial enterprises,” said Jensen Huang, founder and CEO of NVIDIA. “Siemens is bringing NVIDIA’s platforms to its customers, opening up new opportunities for decision makers across industries to build the next wave of AI-powered digital twins of all sizes.”

In the next phase of the partnership, Siemens will release a new product in Teamcenter® X this year. Teamcenter X is Siemens’ leading cloud-based Product Lifecycle Management (PLM) software, part of Siemens Xcelerator. It will give engineering teams the ability to create an ultra-intuitive, photorealistic and physics-based digital twin in real time, making workflows more efficient and reducing errors.

Setting up and adjusting details in photorealistic renderings – such as the representation of materials, the lighting environment and other elements of the scenery – is significantly accelerated by generative AI. Tasks that used to take days are now completed in hours, with technical development data presented in context as it would appear in the real world. In addition to development teams, other users – from sales and marketing teams to decision makers and customers – also benefit from the deeper insights and better understanding of product appearance in the real world. This enables more informed and faster decisions.

In collaboration with NVIDIA, Siemens demonstrated real-time photorealistic visualization for HD Hyundai. HD Hyundai is a market leader in the construction and development of sustainable ships that run on ammonia or hydrogen. This complex process requires a high level of detail and a simultaneous overview of a large number of components. The ships can consist of more than seven million parts. With the new product, HD Hyundai can standardize and interactively visualize these huge technical data sets.

“We have long relied on Siemens Teamcenter for product lifecycle management. Through extended collaboration, we can visualize and interact with digital twins of ships. With generative AI, we create objects and HDR backgrounds to better understand the projects in context. This will help us reduce errors, improve the customer experience and lead to time and cost savings,” said Taejin Lee, Chief Information Officer & Chief Digital Officer of HD Hyundai.

At the NVIDIA GTC, Roland Busch, CEO of Siemens AG, showed how the new product will enable the creation of collaborative, physically based real-time visualization through generative AI: (English)

About Siemens

Siemens is a leading technology company with a focus on the fields of industry, infrastructure, mobility and healthcare. Resource-efficient factories, resilient supply chains, smart buildings and power grids, low-emission and comfortable trains and advanced healthcare – the company supports its customers with technologies that offer them tangible benefits. By combining the real and digital worlds, Siemens empowers its customers to transform their industries and markets, improving everyday life for billions of people. Siemens is the majority owner of the listed company Siemens Healthineers – a global leader in medical technology that is shaping the future of healthcare.

In fiscal year 2023, which ended on September 30, 2023, the Siemens Group generated revenue of 77.8 billion euros and a profit after tax of 8.5 billion euros. As of September 30, 2023, the company employed around 320,000 people worldwide.

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