Dresden. It may not have been a record-breaking summer, but many balmy summer nights provided ideal conditions for the popular movie nights on the banks of the Elbe. The consistently mild temperatures created a particularly pleasant atmosphere that attracted thousands of visitors and made the summer an unforgettable experience.
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JOYNEXT GmbH
Gewerbepark Merbitz 5
01156 Dresden
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Dresden. It may not have been a record-breaking summer, but many balmy summer nights provided ideal conditions for the popular movie nights on the banks of the Elbe. The consistently mild temperatures created a particularly pleasant atmosphere that attracted thousands of visitors and made the summer an unforgettable experience.
As exclusive partner of the “Filmnächte am Elbufer”, JOYNEXT can look back on an extremely successful season. With a varied program of movies, concerts and comedy, the popular Dresden cultural event attracted more than 231,000 visitors from June 27 to September 1, surpassing the previous year’s figures.
The leading specialist in automotive electronics sponsored a total of eight events. The eight “JOYNEXT Movie Nights” included international blockbusters such as “Bad Boys 4”, “Planet of the Apes” and “Twisters”. The attractive program attracted around 9,300 visitors.
Stavros Mitrakis, CEO of JOYNEXT GmbH, is pleased about the cooperation: “We are honored to be part of the Filmnächte am Elbufer again this year. The movie nights offer us a great opportunity to present our company in a cultural and entertaining environment. At the same time, we support one of the most important events in Dresden and strengthen our ties to the city and the region.
The JOYNEXT cinema spot, created especially for the movie nights and shown before each screening, once again impressed the audience. Technological innovations and powerful images brought the company’s vision to the screen and gave a taste of JOYNEXT’s innovative power. “Our presence at the Film Nights helps us to further increase our visibility in the region and introduce JOYNEXT to a wider audience,” adds Mitrakis.
The event was also a great experience for the company’s employees. About 600 employees had the opportunity to spend unforgettable open-air evenings with their families and enjoy the summer with atmospheric movie nights. The highlight of many evenings was the popular JOYNEXT cocktail, which made the event a special experience for the guests. This year, the “Watermelon Gin Bull” drink created an exuberant atmosphere and quickly became a hit with visitors.
JOYNEXT – WE CONNECT FUTURE
JOYNEXT is a leading AutoTech company, the Automotive Connectivity Business Unit of Joyson Electronics. Headquarters in China, JOYNEXT marks our global presence in Germany, Poland, France, US, Japan, etc. We develop technologies for intelligent connected vehicles and provide a highly personalized mobility experience that is empathic, safe, and adaptable.
Our 1,500+ employees work at 7 R&D centers, 3 global manufacturing locations, and 4 customer centers around the world.
For more than two decades, JOYNEXT has been working as the development partner and system supplier of renowned car manufacturers and established long-term partnerships with various well-known OEMs. Putting ourselves in the shoes of users, we are consistently working on intelligent cockpit, smart connectivity, autonomous driving, and software solutions & services for both, carmakers, and users, offering them a personalized mobility experience.
JOYNEXT is accelerating the shift to smart mobility with our integrated hardware and software solutions. Our intelligent cockpit and smart connectivity products are equipped in millions of vehicles worldwide, complemented by our capabilities in developing autonomous driving technologies and software products, which lay a solid foundation for the cockpit and driving fusion facing the era of Central Computing Units.
Balancing innovation with sustainability, we are committed to contributing to industry transformation together with our eco-partners, such as Microsoft, HUAWEI, Qualcomm, Horizon Robotics, Black Sesame, Elektrobit, and QNX to deliver a smarter driving experience for end users. www.JOYNEXT.com
Picture material for download under:
http://www.datas.weichertmehner.com/JOYNEXT.zip
Use for media free of charge.
Picture credits: © JOYNEXT GmbH
Press contact JOYNEXT GmbH
WeichertMehner, Management Consultation for Communication GmbH & CO. KG
Phone +49 351 50 140-200, joynext@weichertmehner.com
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