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Bitkom: How companies use augmented and virtual reality

May 29, 2024. Having step-by-step instructions right in front of your eyes when maintaining a turbine or viewing a new factory building in virtual test operation long before it is completed – this is already possible today with augmented and virtual reality. One in five companies (20 percent) already uses individual VR or AR applications. A further 36 percent are planning or discussing the use of VR in their company, while the figure for AR is 29 percent. These are the results of a representative survey of 605 companies with 20 or more employees in Germany commissioned by the digital association Bitkom.

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Graphic: Bitkom

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The fundamental importance of the technologies is assessed similarly: 57% believe that virtual reality is very important for the competitiveness of their company, while the figure for augmented reality is 48%. “The idea of augmented and virtual reality, which has long been shaped by science fiction films, is already a reality in some areas of the economy,” says Niklas Veltkamp, member of the Bitkom Executive Board.

In the case of augmented reality, training, education and further training are at the top of the list of applications, with two thirds (64%) of companies that use AR or are currently planning or discussing it citing this area. This is closely followed by design and planning (60 percent). Collaboration (36%) is a distant third, ahead of use in marketing and for trade fairs (34%). Around a fifth each cite remote maintenance (22%) and step-by-step instructions (19%). Sales comes in at 16%, training new employees at 10% and only 1% cite navigation or orientation assistance.

From the perspective of companies using, planning or discussing the use of virtual reality, the main area of application is construction and planning (74%). This is followed by training, education and further training (61 percent), collaboration (46 percent), marketing and trade fairs (37 percent) and sales (14 percent). Bringing up the rear in terms of VR use is the induction of new employees (5 percent).

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Graphic: Bitkom

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