September 22, 2026. Germany is investing significantly more in artificial intelligence, and generative AI is driving this growth. In the current year, spending on generative AI is expected to double to 11.5 billion euros, up from 5.7 billion euros the previous year. The total AI market—comprising software, services, and hardware—is growing by 48 percent to 28.7 billion euros, up from 19.4 billion euros in 2025. Generative AI—which includes ChatGPT, Anthropic’s Claude, Microsoft Copilot, and Google Gemini—now accounts for 40 percent of all AI spending. This was reported by the digital industry association Bitkom based on data from the market research firm IDC in the IDC Worldwide AI and Generative AI Spending Guide.
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