Software

Telekom MMS: Inclusion and innovation – AI translation at DLG trade fairs

August 15, 2024. The DLG (German Agricultural Society) reaches an even larger audience at its trade fairs thanks to transcription and translation with “transcribbyAI” from Deutsche Telekom MMS. The Deutsche Telekom subsidiary’s AI simultaneous translator can record and process speech in real time and translate it into more than 100 languages, thus promoting the inclusion of people with visual and hearing impairments.

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Contact info

Silicon Saxony

Marketing, Kommunikation und Ă–ffentlichkeitsarbeit

Manfred-von-Ardenne-Ring 20 F

Telefon: +49 351 8925 886

Fax: +49 351 8925 889

redaktion@silicon-saxony.de

Contact person:

The tool is based on the latest AI language models from Microsoft Azure, which enable speech recognition, speech synthesis and language translation. DLG saves on the costs of simultaneous translators. The solution was developed specifically for public sector customers and is operated in compliance with the GDPR on German servers with certified IT security.

The DLG offers more service with AI – and saves costs

The DLG promotes scientific progress in the agriculture and food industry. To this end, it organizes international trade fairs and conferences on agricultural technology, crop production, livestock farming, forestry, renewable energies and food production. In order to give more people internationally access to the information, the DLG was looking for a way to simultaneously transmit presentations in written form (speech to text). In addition, the text output for a large stage monitor had to be optimized to be barrier-free and multilingual. DLG increases the reach of its events by transcribing and translating presentations and panels. Participants with visual and hearing impairments can follow the speakers without barriers. This gives DLG a unique selling point compared to other event organizers. DLG saves costs by eliminating the need for simultaneous translators. transcribbyAI passed its acid test at “Agritechnica”, the DLG’s world-leading trade fair for agricultural technology. Telekom MMS, part of the business customer activities within T Business, provided the required application on five stages in parallel. “We were looking for software to transcribe the audio stream for trade fair presentations with the help of AI. With transcribbyAI, the quality and service are just right. With the transcribed and translated content, we offer the audience, experts and partners an additional service and increase the added value of our events,” says Marcus Vagt, Head of Trade Fairs & Events, DLG Service GmbH.

Easy to use

A computer that receives the audio stream and calls up the application in the browser is all that is required for organizers to use transcribbyAI. To process the audio data in real time, the microphone is connected to the computer using a standard audio cable. Or a recorded audio file is played in. transcribbyAI automatically recognizes the source language and can translate into more than 100 languages individually for each user.

The transcription takes place parallel to the spoken word, with the tool making corrections such as capitalization and punctuation additions during pauses in speech. Inappropriate expressions are replaced by symbols in the text. The tool differentiates between speakers based on voice color. The number of listeners can be flexibly adjusted. The text can be made accessible on the screen or via QR code on mobile devices. It can be exported for further processing. Integration of the solution into external systems is possible, as are customer-specific extensions to the functionalities. The design of the tool can be adapted to the respective brand.

The software will soon be used again at a DLG trade fair: EuroTier 2024. The world’s leading trade fair for professional animal husbandry and livestock management will take place in Hanover from November 12 to 15.

About the DLG

The DLG, German Agricultural Society, is an international trade organization and renowned organizer of trade fairs and conferences and a global partner for agribusiness companies as well as ministries, organizations and associations in the agriculture and food industry. With over 31,000 members, the DLG is an innovation platform and leading network in the agricultural and food industry. With their specialist work, they provide significant impetus for progress and stand for productivity and resource conservation in the interests of sustainability. As an open, international network, the DLG works with experts from all over the world to develop future-oriented solutions for the challenges facing the industry. It organizes leading international trade fairs and events in the fields of crop production, animal husbandry, agricultural and forestry technology, energy supply and food technology. Its quality tests for food and agricultural technology and equipment are internationally leading.

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Further links

👉 www.telekom-mms.com  
👉 www.dlg.org 
👉 To the success story of DLG
👉To the solution “transcribby AI”

Graphic: Telekom MMS

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