WeichertMehner is the specialist consultancy for strategic visibility and reputation management for executives when trust, control and interpretive authority are at stake.

Leadership requires strategic visibility

WeichertMehner supports CEOs and supervisory boards in leading strategically and visibly in highly sensitive situations. These include CEO changes, transformations, crisis situations, investment projects, complex regulatory procedures, funding projects and communication challenges in the context of social polarisation. In such moments, there is a lot at stake. It is about trust in uncertain times, providing guidance for internal and external stakeholders and maintaining control over one's own reputation.

Loss of interpretive authority becomes a reputational risk

We address a specific problem. In complex situations, companies often lose visibility, influence over public interpretation and connection to key stakeholders. This loss of control is particularly evident when guidance is needed and external expectations are rising. The emergence of generative AI is exacerbating this dynamic. Large language models have long acted as additional gatekeepers in the transmission of information and influence how companies are perceived. If information is presented in an imprecise, outdated or distorted manner, trust can be damaged and key positions can come under pressure.

Strategic communication is risk management

This is exactly where we come in. With a structured and proven approach, we strengthen the management level in critical situations. Our approach combines strategic thinking, communication skills, regulatory sensitivity, cultural context understanding and AI-based visibility management. We act entrepreneurially, know the expectations of investors and capital market players, and translate these into coherent and resilient narratives. In this way, we build trust, ensure acceptance and make the value of reputation visible and manageable.

Reputation is based on emotional intelligence and contextual understanding

The result of our work

• Successfully stabilised the trust of institutional investors following a critical CEO change.
• We have created broad social support for a major project involving sensitive energy policy issues.
• We have effectively prevented damage to reputation in the context of a billion-euro subsidy process.
• We have strategically positioned hidden champions so that they could tap into international markets.
• Through forward-looking communication management, we have averted damage to a company's reputation in the face of imminent whistleblower revelations.

WeichertMehner at a glance: