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adesso: Innovation or dead end? The truth about GenAI projects

December 19, 2024. Generative AI – GenAI for short – is undoubtedly the dazzling diva among current technologies. Over the past two years, many companies around the world have experimented with it, presented impressive pilot projects and filled numerous PowerPoint slides with its promises. Some projects have even gone live. However, the key question in 2025 is: how can we manage to leave the Proof of Concept (PoC) playground and create real added value for the business? After all, according to market researchers at Gartner, almost a third of all GenAI projects fail at this early stage.

Symbolic image of artificial intelligence (AI) / pixabay patrypguerreiro

Categories

Tags

Artificial Intelligence (AI), Software Development

Contact info

Silicon Saxony

Marketing, Kommunikation und Öffentlichkeitsarbeit

Manfred-von-Ardenne-Ring 20 F

Telefon: +49 351 8925 886

Fax: +49 351 8925 889

redaktion@silicon-saxony.de

Contact person:

Julia Nitzschner

julia.nitzschner@silicon-saxony.de

Telefon: +49 351 8973 3865

Robert Krauße

robert.krausse@silicon-saxony.de

Telefon: +49 351 8925 886

Two points immediately spring to mind in this context: Business value and data quality. Firstly, successful projects always start with the same question: What problem do we want to solve and how can GenAI help us? Conversely, this means that companies need clearly defined use cases. Too many PoCs get stuck nowhere because they don’t deliver any real business value. Secondly: data, data and more data. GenAI thrives on high-quality, well-prepared data. But many companies quickly realize that their data landscape is anything but AI-friendly. If you want to get beyond the pilot phase in 2025, you need to invest in groundwork – i.e. preparing data and clarifying security and compliance issues.

If companies focus more on these two points in their considerations and activities and also rely on the right (AI) frameworks and the necessary technical expertise, GenAI projects will clear the first hurdle – directly into day-to-day business.

* Benedikt Bonnmann is a member of the Executive Board of adesso SE and responsible for the AI business

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Further links

👉 www.adesso.de

Photo: pixabay