Munich – June 13, 2024 – Infineon Technologies AG today received the German Brand Award in the prestigious “Best of Category” as “Excellent Brands – Corporate Brand of the Year”. The German Design Council thus recognizes Infineon’s exceptional brand development and underlines the company’s commitment to establishing a consistent brand that harmonizes seamlessly with its corporate strategy.
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“Receiving the German Brand Award as ‘Corporate Brand of the Year’ is a special recognition for the development of the Infineon brand in recent years,” says Andreas Urschitz, Member of the Management Board and Chief Marketing Officer of Infineon. “We have evolved into a global technology and thought leader with a clear vision and decisive action. As a company, we are committed to driving decarbonization and digitalization through our solutions in all business areas – together with our customers and partners. This commitment is deeply rooted in our corporate strategy, our brand and the entire global Infineon team.”
The award confirms Infineon’s commitment to excellence and innovation in brand strategy and design. It also reflects a strategic and determined approach to strengthening the relationship between the brand and corporate strategy, which ultimately increases market presence and resonates with audiences.
The jury of the German Brand Award – consisting of members of the German Design Council – recognized Infineon’s brand identity, which resonates with the target audience while remaining true to its core values and vision. The jury’s statement reads: “Infineon has been a strong brand for 25 years – and also ‘Corporate Brand of the Year’ in 2024. The semiconductor manufacturer has decisively developed its strategy and design to link the brand even more closely with the corporate strategy. The close integration, including vision, mission and values, is exemplary and contributes to an outstanding positioning. Few companies among the competition have such a consistent and distinctive brand. The dedicated 360-degree brand development and, above all, the implementation is credible and has a high unique selling point.”
The German Brand Award is the award for successful brand management, initiated by Germany’s design and brand authority. Judged by a top-class jury of experts from brand management and brand science, the German Brand Award discovers, presents and honors unique brands and brand makers.
Infineon Technologies AG is a leading global provider of semiconductor solutions for power systems and the Internet of Things (IoT). With its products and solutions, Infineon is driving decarbonization and digitalization. The company has around 58,600 employees worldwide and generated sales of around 16.3 billion euros in the 2023 financial year (end of September). Infineon is listed in Frankfurt under the symbol “IFX” and in the USA on the over-the-counter market OTCQX International under the symbol “IFNNY”.
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👉 www.infineon.com
Image: Infineon
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