Comarch: Deutsche Bahn will rely on technology partner Comarch for its BahnBonus loyalty program in the future

Project start in 2025

The joint implementation project will begin in the course of 2025 with the aim of carrying out a complete migration of the existing BahnBonus loyalty program to the modular Comarch Customer Loyalty Management (CLM) platform as part of the modernization of DB Fernverkehr AG’s overall CRM architecture.
 
Focus on the customer: faster implementation of further developments

By migrating to the Comarch infrastructure, DB Fernverkehr AG aims to establish a modular, future-proof and flexible IT landscape for its loyalty program in conjunction with the other CRM domains, particularly for direct marketing and customer service. The aim is to use state-of-the-art IT solutions to establish customer offers with a fast time-to-market in the future.
 
“The Customer Loyalty Management IT solution from Comarch impressed us in an EU-wide tender with its very high performance and attractive offer. We are looking forward to working with Comarch on our loyalty program and the associated opportunities to develop BahnBonus more dynamically in the future,” explains Katharina Jendritzky, overall project manager of the CRM implementation project at DB Fernverkehr AG.
 
Long-term partnership

The contractual basis for the collaboration is a long-term framework agreement. Both partners are thus focusing on a sustainable, trusting partnership and creating the conditions for continuous innovation in the field of loyalty management.
 
Technology from Comarch: Individually adaptable and future-proof

Comarch Customer Loyalty Management (CLM) is used with all customization options. The modular architecture of the system allows it to be tailored to the needs of DB Fernverkehr AG and at the same time guarantees scalability and technological future-proofing.
 
“I am delighted that DB Fernverkehr AG has placed its trust in us – this contract award is not only a milestone for us, but also a strong signal of our joint innovative strength. For us, rethinking customer loyalty means intelligently combining digital excellence and user centricity. If you want loyal customers today, you have to offer them more than just points: Relevance, attitude and real added value. This is exactly what we are working on now, together with DB – with enthusiasm, experience and a clear ambition to create something sustainable. At all levels. Now we are bringing the whole thing onto the rails – data-driven, sustainable and with plenty of traction,” explains Mariusz Kolasa, Loyalty Consulting Director DACH at Comarch.
 
 
About DB Fernverkehr AG
DBB Fernverkehr AG offers its guests fast, comfortable and environmentally friendly travel within Germany and to 14 European countries. In line with its core identity “Our drive: connecting people, overcoming distances”, it brings more than 400,000 passengers to their destination every day with its more than 500 ICE and Intercity trains. With its “Germany needs strong rail” strategy, DB aims to double the number of long-distance passengers to 260 million a year and make an integral contribution to achieving the European climate targets by shifting traffic to environmentally friendly rail.

About Comarch
Comarch is a global provider of IT solutions (ERP, loyalty marketing, BI, e-invoicing, EDI, ICT, financials, cloud solutions and many more) for SMEs, larger companies, small businesses, banks & insurance companies, telecommunications and healthcare. Over 7,000 employees are deployed in numerous countries around the globe. Thanks to high investments in research and development, Comarch offers a comprehensive range of innovative IT solutions that are highly regarded by customers and analysts. https://www.comarch.en/
 
Contact for press inquiries: presse@comarch.de

Further links

👉www.comarch.de 

Image: Comarch