{"id":535329,"date":"2026-01-20T15:49:52","date_gmt":"2026-01-20T14:49:52","guid":{"rendered":"https:\/\/silicon-saxony.de\/bitkom-german-unicorns-usa-losing-attractiveness-as-a-start-up-location\/"},"modified":"2026-01-20T15:49:52","modified_gmt":"2026-01-20T14:49:52","slug":"bitkom-german-unicorns-usa-losing-attractiveness-as-a-start-up-location","status":"publish","type":"post","link":"https:\/\/silicon-saxony.de\/en\/bitkom-german-unicorns-usa-losing-attractiveness-as-a-start-up-location\/","title":{"rendered":"Bitkom: German unicorns &#8211; USA losing attractiveness as a start-up location"},"content":{"rendered":"<p><img decoding=\"async\" style=\"width: 25%;\" src=\"https:\/\/cdn.pblzr.de\/dacbb27c-1270-4041-b681-e2b95f06f8a1\/2026\/01\/bitkom-logo-400x300_2_TEXT.jpg\"><\/p>\n<p>At present, 25 of the 29 Unicorns in Germany are still managed by founders. Unicorns are non-listed start-ups that are valued at one billion euros or more. &#8220;Germany is on the right track to provide young tech companies with better conditions for growth and success. More innovative, high-growth startups are an important contribution to digital sovereignty,&#8221; says Bitkom President Dr Ralf Wintergerst.<\/p>\n<p>The most important demand from successful founders to politicians is a significant reduction in bureaucracy (79 percent).&nbsp; Around two thirds (64 percent) are in favour of easier market access, for example through the harmonization of the EU single market. 43% see a need for better access to growth capital in Germany, 36% for simplified recruitment of skilled workers from abroad, for example through faster visa procedures. And 29% would like to see opportunities for faster testing of innovations, for example through real laboratories. Wintergerst: &#8220;The German government has placed the reduction of bureaucracy at the center of its policy. Startups and scaleups in Germany would benefit directly from this,&#8221; says Wintergerst.<\/p>\n<h3 class=\"\">8 out of 10 expect a unicorn IPO in 2026<\/h3>\n<p>With regard to German unicorns, founders are optimistic. 8 out of 10 (79%) expect at least one billion-euro startup to go public this year. However, only 29 percent believe that this will take place on a German stock exchange, 50 percent expect the USA and 7 percent another EU country.<\/p>\n<p>And the situation for start-ups in Germany has improved in another area. 57% of respondents feel that they are generally appreciated as founders in Germany, compared to just 41% a year ago. Conversely, 36% stated that they do not feel valued (2025: 35%).<\/p>\n<h3 class=\"\">Methodological note<\/h3>\n<p>The data is based on a survey conducted by Get Started, Bitkom&#8217;s startup initiative. This involved an online survey of 14 founders of the 25 unicorns currently active in management in Germany to which this applies. There are a total of 29 unicorns in Germany. The survey is not representative. The survey took place in the period from week 52\/2025 to week 2\/2026. The questions were: &#8220;Looking ahead to 2026 &#8211; do you think that Germany will be a more attractive location for innovative tech companies in twelve months&#8217; time than it is today?&#8221;, &#8220;In your opinion, which top 3 political measures should be taken to make Germany a more attractive location for unicorns and scale-ups?&#8221;, &#8220;Do you feel that your work as a founder is generally valued in Germany?&#8221;, &#8220;If you were faced with the decision again, would you currently found a new company?&#8221; and &#8220;Do you expect German unicorns to go public in the next 12 months?&#8221;<\/p>\n<p>&#8211; &#8211; &#8211; &#8211; &#8211; &#8211;<\/p>\n<h4 class=\"\">Further links<\/h4>\n<p>\ud83d\udc49&nbsp;<a href=\"http:\/\/www.bitkom.org\" target=\"_blank\">www.bitkom.org<\/a>&nbsp;&nbsp;<\/p>\n<p><i>Photo: pixabay<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>January 19, 2026. Successful founders are more skeptical about the USA, while Germany is becoming more attractive as a tech location. Only 7% would currently choose the USA if they were to start a business again, compared to three times as many a year ago (24%). In contrast, a majority of 57% would set up in Germany again, compared to 47% in the previous year. Around a fifth (21%) would set up in another EU country (2025: 12%), 7% would set up elsewhere in the world (2025: 12%) and 7% would not set up at all. At the same time, half (50%) expect Germany to become even more attractive for tech companies in twelve months&#8217; time. Last year, not even a third (29%) were so positive. These are the results of a survey conducted by Bitkom&#8217;s Get Started startup initiative, in which 14 founders of German unicorns who are still active in management gave their assessment.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4809],"tags":[1996,1989],"class_list":["post-535329","post","type-post","status-publish","format-standard","hentry","category-entrepreneurship","tag-internationalization","tag-startups"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bitkom: German unicorns - USA losing attractiveness as a start-up location - Silicon Saxony<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silicon-saxony.de\/en\/bitkom-german-unicorns-usa-losing-attractiveness-as-a-start-up-location\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bitkom: German unicorns - USA losing attractiveness as a start-up location - Silicon Saxony\" \/>\n<meta property=\"og:description\" content=\"January 19, 2026. Successful founders are more skeptical about the USA, while Germany is becoming more attractive as a tech location. Only 7% would currently choose the USA if they were to start a business again, compared to three times as many a year ago (24%). In contrast, a majority of 57% would set up in Germany again, compared to 47% in the previous year. Around a fifth (21%) would set up in another EU country (2025: 12%), 7% would set up elsewhere in the world (2025: 12%) and 7% would not set up at all. At the same time, half (50%) expect Germany to become even more attractive for tech companies in twelve months&#039; time. Last year, not even a third (29%) were so positive. These are the results of a survey conducted by Bitkom&#039;s Get Started startup initiative, in which 14 founders of German unicorns who are still active in management gave their assessment.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/silicon-saxony.de\/en\/bitkom-german-unicorns-usa-losing-attractiveness-as-a-start-up-location\/\" \/>\n<meta property=\"og:site_name\" content=\"Silicon Saxony\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-20T14:49:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.pblzr.de\/dacbb27c-1270-4041-b681-e2b95f06f8a1\/2026\/01\/bitkom-logo-400x300_2_TEXT.jpg\" \/>\n<meta name=\"author\" content=\"publizer2silisax\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"publizer2silisax\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/silicon-saxony.de\/en\/bitkom-german-unicorns-usa-losing-attractiveness-as-a-start-up-location\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/silicon-saxony.de\/en\/bitkom-german-unicorns-usa-losing-attractiveness-as-a-start-up-location\/\"},\"author\":{\"name\":\"publizer2silisax\",\"@id\":\"https:\/\/silicon-saxony.de\/en\/#\/schema\/person\/098cd473f5dd7707320dd1e252e15ac6\"},\"headline\":\"Bitkom: German unicorns &#8211; 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Successful founders are more skeptical about the USA, while Germany is becoming more attractive as a tech location. Only 7% would currently choose the USA if they were to start a business again, compared to three times as many a year ago (24%). In contrast, a majority of 57% would set up in Germany again, compared to 47% in the previous year. Around a fifth (21%) would set up in another EU country (2025: 12%), 7% would set up elsewhere in the world (2025: 12%) and 7% would not set up at all. At the same time, half (50%) expect Germany to become even more attractive for tech companies in twelve months' time. Last year, not even a third (29%) were so positive. 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